I have a strong interest in the expansion of the wine culture and I'm convinced that the wine culture is undergoing changes that affect the prestige of this drink and will eventually affect its production worldwide.
I am afraid that wine culture is in decline and hope to return it to the level it deserves through educating, not only the producer or distributor, but specially the final consumer, who should turn into a wine lover.
The actual and so called "globalization of wine" could cause that wine loses what makes it unique and fascinating, affecting the character and style that is so specific to particular "terroirs" and a natural vinification process.
My long experience with wine tells me that all of this can only be changed through education to generate interest and adepts, making possible a consistent increase in the number of educated consumers.
